To understand more of the difference in scale of the actual audience’s interest in these two pieces of work, it’s quite instructive to look at the social listening and Google search data… The social-media savvy among you will also note that the engagement rate crushes the Nike ad, with 20x more people liking and commenting on the Drake video. And, given that several of Drake’s songs have previously hit over 1bn views, I would bet good money that by the end of the year its scale will dwarf that of “You can’t stop us”. It’s also a great song – vintage Drake in its combination of emotive melody, humour and vulnerability.ĭespite being released two weeks after the Nike ad, it has already matched it for views (about 60m but rising fast). Throughout, everyone wears Nike product and makes it look great, and in fact, the entire video feels like a celebration of the brand – its products, its scale, its athletes, its place in culture. Champagne Papi pulls up to the campus at midnight to train and horse around with a variety of big-name Nike stars. It’s a video for a new Drake song, and the entire video is set at Nike’s main campus in Portland. The one that has not been discussed at all is the product of Nike’s rumoured US$430m deal with one of the most significant musicians of the last 20 years, Drake. Commentators praised the editing craft but also the themes of tolerance, diversity and the intention to inspire with the power of sport. It is now receiving 100,000 or fewer new views per day. On release, it shot up to 13m views on Youtube after two days and grew rapidly over the course of about 10 days before slowing down as the buzz faded. The campaign that has been widely discussed is, of course, the beautifully edited “You can’t stop us” film, narrated by Megan Rapinoe and designed to be a feelgood, inspirational piece to cheer the hearts of the world as we suffer under COVID-19. Bubbles and echo chambers have been much in the news of late, but recent work by Orlando Wood (“ Lemon”) and Harry Guild (“ Group Cohesion”) has shown that however much of a monocultural echo chamber a generation or a political disposition might be, the marketing industry is far more uniform than either, and in many ways totally different from the “average person”. I’d suggest that this is due to a distortion of reality within client marketing teams and agencies alike. The strange thing is that the one that has been ignored is seemingly the product of a multi-million-dollar deal, has an equal amount of views, romances the product far more and seems to have a more genuine online buzz around it. One has been widely written about in the marketing press, posted on LinkedIn and pontificated about by the industry. In the last 30 days, Nike have released two very successful pieces of online marketing. You can find more English Translations of these artists coming back at “ About This Song” section and clicking in the artist name, music genre or (in some cases) even in the album name.Why is there such a gulf between what our industry loves and what the general public love? Why do we so often ignore the work that means most to our audiences? BBH’s Jacob Wright analyses our unhealthy obsession with “inspiration”. Official album for Bad Bunny “El Último Tour del Mundo” is available on: Mami, tú ere’ mi santa, yo te prendo vela’Ĭredits: Original Lyrics were taken from and we translated this song from Spanish to English.īad Bunny – El Último Tour Del Mundo (Translations) 01. Quiero hacerte un gol y que suenen la’ vuvuzela’ Si e’ por mí te doy de vierne’ a jueve’, eh Mami, you’re my saint, I’ll light you on fire I want to give you a goal and let the vuvuzelas sound I want you all even I want you with your son I want to eat you like Cell (Cell is a character of Dragon Ball)
#Papi papi ppai song password
I’d give you even the password to my phone